Michael Hanke's Airline e-Commerce: Log on. Take off. PDF

By Michael Hanke

From the few tickets that have been bought by way of Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web pages, worldwide on-line shuttle has grown to generate this present day greater than part a thousand billion money in annual profit. This improvement has introduced major alterations to the airline company, go back and forth markets, and shoppers. this present day, airways around the world not just use e-commerce for affiliate marketing online and promoting but in addition as a platform to provide specified providers and features that experience no counterpart within the actual world.

This booklet is an in-depth creation to airline e-commerce. It covers a huge scope of components which are necessary to an airline’s ongoing electronic transformation.

  • Digital houses & features

  • E-marketing

  • E-sales & distribution

  • Web shopper service

  • E-commerce organization

  • E-commerce strategy

Written through an airline e-commerce specialist and illustrated with quite a few examples of major airways during this quarter, Dr. Hanke offers for complete "behind-the-scenes" information of the way airline e-commerce works. This publication is an important significant other for college kids and practitioners alike since it permits the reader to obtain an intensive starting place of airline e-commerce. in addition, the booklet allows the reader to understand the ramifications of airline e-commerce in yes company parts and to take potent motion for a profitable e-commerce strategy.

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Airline e-Commerce: Log on. Take off. by Michael Hanke

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